Biz SmARTs is a FREE webinar series that provides business skills development for artists, makers, and creative entrepreneurs in film, fashion, music, graphic design etc. Organized by WorkInCulture and hosted in Ontario cities’ small business centres.
When: every Thursday in March from 12-1:15pm
Where: 28 James St N – 1st floor in the Visitor Centre Meeting Room (Lister Building)
Every year in March, the Biz Smarts webinar series goes live in participating business and cultural centres across Ontario so that the webinar topic can be discussed in further detail at the centre. It is a chance for artists/creative entrepreneurs to further engage with:
– Four different topics every Thursday in March to help grow your business or idea
– Connect with resources at the centre
– Interact with the webinar facilitator and centre expert
– Network with other artists who are looking to start their businesses
Sign Up for one or all five (5) sessions.
Select the workshop for you:
March 1: Business Planning
March 8: Achieve Your Business Goals
March 15: Financial Management
March 22: Marketing
March 29: Digital Branding & Marketing
|Workshop Session Details|
|Business Planning for the Arts and Creative Industries (March 1)
Business Planning for the Arts and Creative Industries Delivered by Michael Martyn As a creative person your ideas are your most valuable asset. Communicating your ideas through your artwork is one thing, but how do we take a concept for a creative business and explain it to the bean counters? This webinar is designed by a career artist (who also has an MBA) to draw upon your skills as a creative and make them work to the requirements of a structured business plan. The 75 minute session starts from the artist’s perspective and moves through to the basics of creating a business plan. At the end of the session participants will: ◾reflect upon why they wish to pursue arts employment; ◾understand the different roles they can expect to be in as a business person; ◾clarify the context within which they will function as an arts business; ◾understand the basic terminology and techniques of business planning
|Achieve Your Business Goals as an Artist (March 8)
Achieve Your Business Goals as an Artist Delivered by Leyla Razeghi As an artist, of course you want to focus on doing what you’re amazing at, which is creating more art! The reality is that when your art is your business you can’t avoid completing administrative tasks. If you’re in any way frustrated because you are working too hard, procrastinating, feeling overwhelmed, confused about what and how to complete administrative tasks then this webinar is for you! This webinar will help you get organized and guide you with ways to prioritize so that your business thrives. What you will learn from this webinar: ◾Why creating a plan is vital for any business and how it actually creates more freedom for you ◾How to make sure your goals or resolutions are realistic and executable in your day to day work ◾How to get organized while being creative ◾How to deal with resistance to changing habits ◾What tasks can you delegate to others in order to make more time for your art
|Financial Management for the Small Arts Business (March 15)
Financial Management for the Small Arts Business Delivered by Michael Martyn Make the numbers dance! If you’re starting out in business you will be managing some, if not all, of the money matters yourself. This webinar gives you a solid foundation in the basics of managing your finances. We will explore the basics of rate setting, revenue and expense projections, budgeting, invoicing essentials, and taxes. Participants will gain familiarity with the essential paperwork and forms used in business, and be encouraged to identify what tasks they can do themselves and which ones they will want to hire. You can learn to love the business just as much as you love the thing you’ve gone into business for: it’s all part of your craft.
|Marketing for Creatives (March 22)
Marketing for Creatives Delivered by Kirsty Stevenson The past decade has seen a transformation in marketing due to the growth of online strategies. Creatives, like all small businesses, must actively participate in this digital world; watching from the side is no longer an option. A Marketing Plan that blends both non-digital and digital tactics will drive success, even with limited resources.This webinar will help develop the foundations for a strong Marketing Plan. Participants will learn how to: ◾Choose effective Marketing Action Steps to achieve defined marketing goals such as event registrations, visits to a bricks and mortar location or increased website traffic. ◾Discover where their target audience is spending time online and the most effective ways to reach them through content marketing. ◾How to build a wide-reaching digital presence while still having time to create. ◾How to choose key strategies for getting found online. Kirsty will present practical advice and tips with a simple step-by-step marketing system she has developed from her 35+ years of entrepreneurial experience.
|Branding and Marketing Yourself as an Artist in the Digital World (March 29)
Branding and Marketing Yourself as an Artist in the Digital World Delivered by Tyler Tasson Branding is a key component of developing yourself as an artist in today’s digital age. It plays a pivotal role in marketing yourself as an artist to your fans, the industry, and your peers. This webinar will focus on how to develop your brand as an artist, how to properly utilize social media and keep it consistent, and how to get into the world of digital advertising on social media to help promote yourself. 3 Takeaways: ◾Brand consistency across platforms ◾Importance of social media and websites ◾How to use digital advertising to promote yourself/your artist
For details about each session and the instructors: